Why has the name changed to Purely Age-Defying
from Biodynamic Beauty?

Jurlique has renamed this line of products ‘Purely Age-Defying’. "Purely" denotes the natural potent ingredients and "Age-Defying" indicates that this is our anti-aging range.

As Jurlique is now evolving after 24 years in business, we are striving to make our brand accessible and comprehensible to our customers. We feel that the name Purely Age-Defying is straight-forward for our customers to understand.

Harness the potency of nature to renew your skin with Purely Age-Defying skin care - made with the most powerful natural ingredients to address the concerns of aging skin. This collection includes a Serum, Eye Cream, Night Lotion and Refining Treatment.

The Purely Age-Defying range features a blend of biodynamic* and organic herbs and flowers combined with potent, naturally-derived ingredients that help soften the appearance of fine lines, wrinkles, and discolorations while helping to renew and strengthen skin. With continued use, Purely Age-Defying skin care encourages a smooth, fresh, luminous complexion and invites you to embrace every feature of your unique beauty.

The Purely Age-Defying products do not contain Parabens, Mineral Oils, Propylene Glycol, Sodium Lauryl Sulfate, Synthetic Emulsifiers, Artificial Colours or Fragrances

*Certified Biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique's products and farm are not certified by or affiliated with Demeter USA® or Demeter International®.

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