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Eli's Blog

Read a special message from our President and CEO. Check back monthly for news, Biodynamic Beauty updates, and events.

Visit the Jurlique Farms contest

June 17, 2008

i should have mentioned this last week, but to celebrate the debut of our biodynamic beauty skin care line, formulated to harness the biodynamic potency of nature to renew skin, we want to send three Jurlique fans (each one with a guest, so six people total) to our source of renewal – our certified organic and biodynamic farms in south australia, where we harvest the plants and flowers that go into our products. We're also giving away a number of other prizes, including $1000 product giveaways and online gift certificates - but obviously, to me, the opportunity to visit the jurliuque farms is the best prize of all.

the farms really are extraordinary. ngeringa and mylor are a source of renewal - not only in the literal sense in that they are restorative and replenishing to the land but also in the figurative sense in that the experience of being can really be restorative to the mind. I know I always feel renewed when I come back from my trips to South Australia.

i started this blog because i wanted to reach our customers, to share my ideas with people who share jurlique’s philosophies and this contest is a fantastic way for me to hear what you have to say. go to visitjurlique.com and share your own story of renewal. you can even supplement your text entry with photos, or even videos, which you can upload & share via our youtube group. tell us how you have made efforts to renew nature and the Earth, renewed your neighborhood or community or brought about renewal for yourself on a personal level.

June 2nd, 2008

Hi everyone,

I hope that you’re all enjoying the spring. Here at jurlique we’ve had a busy one. we are preparing to launch a new line of products called biodynamic beauty that are not only good for your skin, but good for the earth. i am excited for everyone to try this new range because i have always believed that bio trumps chemo every time. nature is extremely powerful. these products harness that power and prove that skin care products can be efficacious AND earth-friendly.

we shared our excitement over the biodynamic beauty range last week in an informal webinar. US-based bloggers like laurie constanza, monique hankins, annie tomlin and andrea thatcher asked some terrific question not only about our new products, but about Jurlique and about biodynamic practices. It was great to talk to everyone - I'm hoping I can do on for the UK market next.

we hope that you try and love the products as much as we do at jurlique. feel free to send us your feedback.

April 22nd, 2008 (Earth Day!)

Hi everyone,

Happy Earth Day!

I personally wish Earth Day would extend to Earth Year and eventually Earth Lifetime and finally Earth Eternity. The good news is that in the past few years the awareness globally of environmental issues has exploded. People are learning, people are caring, people are changing.

Because this is likely the biggest issue of our lifetime, it can often feel overwhelming when faced with the challenge of creating change. Can we make a difference? What impact can we really have? Why isn’t anyone doing anything? The fact is we can make a difference and have a huge impact; and many people are doing just that.

I love creating change. So does Michael Pollan, who is the author of one of my favorite books, The Omnivore’s Dilemma, and so far he has proven far move effective at it than I am. Over the weekend, on April 20, he wrote the cover article for the Earth Day edition of the New York Times Magazine. It was as if he were speaking directly to us all. In this article, Michael Pollan speaks straight to the question: Why Bother? In answering the question, he lays out roadmap that shows how each of us can indeed make a difference.

And his answer is to grow a garden.

I love this answer and I thought you would too. Please take some time to read the article below. We can all be gardeners, tenders of the Earth. I’m in the process of planting a garden as we speak and, as a company, we are in the process of trying to give access to a garden for as many Jurlique employees as possible. And if you don’t have direct access to a garden, there are community gardens all across the country that will allow you to become tenders of the Earth. Here's a great resource to find them. There is nothing like working the Earth to bring you closer to it and heighten your appreciation of it.

Enjoy.

January 21st, 2008

happy new year…

Like the end of the year inspires reflection, a new year sparks the desire to change. It makes us crave renewal, a fresh start. Along that vein, I’d like to present my own solution to the challenges that I posed in my last blog. We need an “and/and” solution, not “either/or”, and it all starts with us returning to our basic human-ness.

The more we connect to nature and bring our lives in synch with natural cycles, the closer we will come to unlocking the solutions and reversing the vicious cycle of fear and powerless apathy that has taken hold of our collective conscious. By reconnecting with the power of nature, we take the first step toward changing our world – living in synch with nature instead of fighting it – a battle we all intuitively know we will lose.

So let’s take an active role in our destiny. Rather than let that fearful shriek crawl further up our throats, let’s reconnect with our natural world and make efforts to bring it back into our lives. In the new year, let’s challenge ourselves to think and act differently. Talk a walk in the woods. Buy some local in-season fruits or vegetables. Take off your shoes and walk barefoot in some grass. Little steps can lead to big results. It all starts with changing our perspective.

December 4th, 2007

welcome back…

I wrote my last blog when fall was in full swing. The end of each year naturally inspires self-reflection and in my own self-reflection, I’ve been coming back to one thought in particular: that we have lost our personal connection to nature…

Our ancestors knew the seasons; knew the tides; knew what to grow, what to eat, how to make things from the world around them. They respected the power of nature and they understood how to live with it, not against it. For all the progress we’ve made, we’ve lost that connection to our natural world. More importantly, we’ve lost our respect for nature’s power. And now we’re paying the price.

Our own bodies are paying the price: breast cancer rates are up significantly from what they were 50 years ago; recent studies show that high percentages of our body carbon comes directly from genetically modified corn; toxicity tests show that dangerous chemicals like mercury and fire retardants collect in our bodies at rates 20 times higher than would be deemed toxic if it were in your drinking water.

Our natural environment is paying the price: our air temperature is rising; our polar icecaps are melting; our coral reefs are dying; and according to a study at The University of Texas at Austin, 50% of all existing birds and mamal species will cease to exist in the next 200-300 years.

It often feels like we don’t have a choice, like these are the ills that come along with the amazing progress we’ve been able to create as well. But the fact is: we do have a choice. Even as we work our way through our busy, complicated lives, we make choices every day that make a difference – a difference for our children, our bodies and our environment.

People today are becoming aware of what they put in, on, and around their bodies. The source of what we eat, what we put on our skin, what we put in our homes – it really matters. One way people are healing themselves and the world around them is by making sure that wherever possible, the things they put in, on and around their bodies come from nature.

They are striving to return to a healthful connection to the power of nature that our ancestors knew intuitively – a connection we have lost.

Can we find a solution?